We are excited to announce the launch of the EFFORT project! Our purpose is to understand the role of effort in the reproduction of social inequality. The research team is based at the Department of Social Sciences of Carlos III University of Madrid, and we are also collaborating with the WZB Berlin Social Science Center and the National University of Distance Education in Madrid. This project wouldn’t be possible without the generous support by the European Research Council through its Starting Grant program. Stay tuned for more to come, starting with the hiring of several team members!